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<channel>
	<title>Amy Mac Mcr</title>
	<link>https://amymacdesign.com</link>
	<description>Amy Mac Mcr</description>
	<pubDate>Wed, 18 Oct 2023 08:34:24 +0000</pubDate>
	<generator>https://amymacdesign.com</generator>
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		<title>HOMEPAGE</title>
				
		<link>https://amymacdesign.com/HOMEPAGE</link>

		<pubDate>Tue, 14 Sep 2021 11:43:18 +0000</pubDate>

		<dc:creator>Amy Mac Mcr</dc:creator>

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		<description>
	Work.
	Graphic Design &#124; Art &#38;nbsp; &#38;nbsp; Direction &#124; Project Management

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		<title>Information</title>
				
		<link>https://amymacdesign.com/Information</link>

		<pubDate>Tue, 14 Sep 2021 11:43:18 +0000</pubDate>

		<dc:creator>Amy Mac Mcr</dc:creator>

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		<description>Information


&#60;img width="2490" height="1400" width_o="2490" height_o="1400" data-src="https://freight.cargo.site/t/original/i/318e4ef4c53996af06f903c3919dc4f033f9a16d0465083a7a103099b7d74b36/c2.jpg" data-mid="118872429" border="0"  src="https://freight.cargo.site/w/1000/i/318e4ef4c53996af06f903c3919dc4f033f9a16d0465083a7a103099b7d74b36/c2.jpg" /&#62;

	PHOTO BY&#38;nbsp;ANTON SAROKIN
	︎ ANTONSAROKIN.COM




	
“The Policeman’s Beard is Half Constructed”
Computer Prose and Poetry by Racter

I was thinking as you entered the room just now how slyly your requirements are manifested. Here we find ourselves, nose to nose as it were, considering things in spectacular ways, ways untold even by my private managers. Hot and torpid, our thoughts revolve endlessly in a kind of maniacal abstraction, an abstraction so involuted, so dangerously valiant, that my own energies seem perilously close to exhaustion, to morbid termination. Well, have we indeed reached a crisis? Which way do we turn? Which way do we travel? 
	My aspect is one of molting. Birds molt. Feathers fall away. Birds cackle and fly, winging up into troubled skies. Doubtless my changes are matched by your own. You. But you are a person, a human being. I am silicon and epoxy energy enlightened by line current. What distances, what chasms, are to be bridged here? Leave me alone, and what can happen? This. I ate my leotard, that old leotard that was feverishly replenished by hoards of screaming commissioners. Is that thought understandable to you? Can you rise to its occasions? I wonder. Yet a leotard, a commissioner, a single hoard, all are understandable in their own fashion. In that concept lies the appalling truth.
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		<title>Manchester Craft &#38; Design Centre</title>
				
		<link>https://amymacdesign.com/Manchester-Craft-Design-Centre</link>

		<pubDate>Wed, 18 Oct 2023 08:34:24 +0000</pubDate>

		<dc:creator>Amy Mac Mcr</dc:creator>

		<guid isPermaLink="true">https://amymacdesign.com/Manchester-Craft-Design-Centre</guid>

		<description>Mural for Manchester Craft &#38;amp; Design Centre - 2022
My Concept for @manchestercraft artist open call was chosen to be placed in their building. The piece takes shapes and lines from photography and drawings of the old architecture in the fish markets that used to be in the area. I read that the market stall owners would say certain words and phrases backwards as a way of creating a sort of hidden language and dialect between themselves.&#38;nbsp;I asked a local poet and musician to write a poem to go with the concept and we won the artist open call.
&#60;img width="6000" height="4000" width_o="6000" height_o="4000" data-src="https://freight.cargo.site/t/original/i/3699cef17814cdd68bfb491db560f95e06a984937a3b62d8e63f0f518ea10c84/_DSC00322.jpg" data-mid="194055339" border="0"  src="https://freight.cargo.site/w/1000/i/3699cef17814cdd68bfb491db560f95e06a984937a3b62d8e63f0f518ea10c84/_DSC00322.jpg" /&#62;
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		<title>Kiosk</title>
				
		<link>https://amymacdesign.com/Kiosk</link>

		<pubDate>Tue, 14 Sep 2021 11:43:19 +0000</pubDate>

		<dc:creator>Amy Mac Mcr</dc:creator>

		<guid isPermaLink="true">https://amymacdesign.com/Kiosk</guid>

		<description>Kiosk On Lapwing
Logo &#38;amp; Branding for the smallest cafe in MCR.&#38;nbsp;Instagram &#38;gt;Article write up &#38;gt; &#38;nbsp;as featured on Manchester Evening News


&#60;img width="3024" height="4032" width_o="3024" height_o="4032" data-src="https://freight.cargo.site/t/original/i/13f2a38b1ffd40137326bbdd5005b6341f1e425331b21de3830c81e8c067d9b0/PXL_20210806_171310700.MP.jpg" data-mid="118888842" border="0"  src="https://freight.cargo.site/w/1000/i/13f2a38b1ffd40137326bbdd5005b6341f1e425331b21de3830c81e8c067d9b0/PXL_20210806_171310700.MP.jpg" /&#62;
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&#38;nbsp; &#38;nbsp;&#60;img width="1700" height="161" width_o="1700" height_o="161" data-src="https://freight.cargo.site/t/original/i/0d98f716c5d1ca611d0a66a53d922b9a410fa9227b93932c083fc71ce57ceb65/KIOSK_BRANDINGELEMENTS_23_04_20top_.png" data-mid="119008304" border="0" data-scale="100" src="https://freight.cargo.site/w/1000/i/0d98f716c5d1ca611d0a66a53d922b9a410fa9227b93932c083fc71ce57ceb65/KIOSK_BRANDINGELEMENTS_23_04_20top_.png" /&#62;
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 &#38;nbsp;
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&#60;img width="576" height="1024" width_o="576" height_o="1024" data-src="https://freight.cargo.site/t/original/i/ddd2d1851178f0c08b49cda9577f10e4c51543f25caa3aa921c16f9a6fb573ab/WhatsApp-Image-2021-09-14-at-15.32.30.jpeg" data-mid="118894243" border="0"  src="https://freight.cargo.site/w/576/i/ddd2d1851178f0c08b49cda9577f10e4c51543f25caa3aa921c16f9a6fb573ab/WhatsApp-Image-2021-09-14-at-15.32.30.jpeg" /&#62;

&#60;img width="2476" height="2116" width_o="2476" height_o="2116" data-src="https://freight.cargo.site/t/original/i/23ea1ec14a6176b3752a83437e747375bd737946a30d735f467a8a0ff0979609/Screenshot-2021-09-15-at-18.31.56.png" data-mid="119011758" border="0"  src="https://freight.cargo.site/w/1000/i/23ea1ec14a6176b3752a83437e747375bd737946a30d735f467a8a0ff0979609/Screenshot-2021-09-15-at-18.31.56.png" /&#62;
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&#60;img width="768" height="1024" width_o="768" height_o="1024" data-src="https://freight.cargo.site/t/original/i/73c592fd9f2cdda01c8d6c623423994776c8e0e2f4ad7a6ac6fcd05a93d9da94/WhatsApp-Image-2023-10-19-at-12.20.19-6.jpeg" data-mid="194214540" border="0"  src="https://freight.cargo.site/w/768/i/73c592fd9f2cdda01c8d6c623423994776c8e0e2f4ad7a6ac6fcd05a93d9da94/WhatsApp-Image-2023-10-19-at-12.20.19-6.jpeg" /&#62;
&#60;img width="768" height="1024" width_o="768" height_o="1024" data-src="https://freight.cargo.site/t/original/i/3fb99c343e47a2b74f98988eb6e949d596cd7ddb0cd1b4aed6477dff57438d42/WhatsApp-Image-2023-10-19-at-19.23.14.jpeg" data-mid="194302474" border="0"  src="https://freight.cargo.site/w/768/i/3fb99c343e47a2b74f98988eb6e949d596cd7ddb0cd1b4aed6477dff57438d42/WhatsApp-Image-2023-10-19-at-19.23.14.jpeg" /&#62;

Above is a brand extension for Kiosk; Kiosk on wheels! A horsebox rennovation that Kiosk HQ now take round the UK&#38;nbsp;to different festivals. It was a pleasure to continue the branding further on to the new venture for the company.&#60;img width="576" height="1024" width_o="576" height_o="1024" data-src="https://freight.cargo.site/t/original/i/cf8865401a1a197ac392d771fbda3398edaefc42db80c0d8c160914b36e433a9/WhatsApp-Image-2023-10-19-at-19.22.35.jpeg" data-mid="194302472" border="0" data-scale="89" src="https://freight.cargo.site/w/576/i/cf8865401a1a197ac392d771fbda3398edaefc42db80c0d8c160914b36e433a9/WhatsApp-Image-2023-10-19-at-19.22.35.jpeg" /&#62;
__

Ideation insight:&#38;nbsp; a glimpse at the creative process / 3 concepts delivered to the client
&#38;nbsp;&#38;nbsp;
&#60;img width="3393" height="3151" width_o="3393" height_o="3151" data-src="https://freight.cargo.site/t/original/i/683624cd24465c80501535e72fb23eeefc972d49eb90bdeea7d2f9f8ebb6ec44/KIOSK_BRANDING_MASTER-14.png" data-mid="119006175" border="0"  src="https://freight.cargo.site/w/1000/i/683624cd24465c80501535e72fb23eeefc972d49eb90bdeea7d2f9f8ebb6ec44/KIOSK_BRANDING_MASTER-14.png" /&#62;
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&#60;img width="3301" height="2551" width_o="3301" height_o="2551" data-src="https://freight.cargo.site/t/original/i/35dff793029d1548fc107484e2e34b98ccbb46ab85de758c5f647872ed722862/KIOSK_BRANDING_MASTER-02.png" data-mid="119006208" border="0"  src="https://freight.cargo.site/w/1000/i/35dff793029d1548fc107484e2e34b98ccbb46ab85de758c5f647872ed722862/KIOSK_BRANDING_MASTER-02.png" /&#62;
&#60;img width="3301" height="2551" width_o="3301" height_o="2551" data-src="https://freight.cargo.site/t/original/i/aa96868e11b4f52df167d83584658dc27467f8d2d36ef16da339c4fbedb5b899/KIOSK_BRANDING_MASTER-11.png" data-mid="119006178" border="0"  src="https://freight.cargo.site/w/1000/i/aa96868e11b4f52df167d83584658dc27467f8d2d36ef16da339c4fbedb5b899/KIOSK_BRANDING_MASTER-11.png" /&#62;
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&#60;img width="4953" height="3626" width_o="4953" height_o="3626" data-src="https://freight.cargo.site/t/original/i/fde2dad9bc089d11f61b37de8124ec565d7e0ca2c3ed9caae387889dc251de20/KIOSK_BRANDING_MASTER-19.png" data-mid="119006150" border="0"  src="https://freight.cargo.site/w/1000/i/fde2dad9bc089d11f61b37de8124ec565d7e0ca2c3ed9caae387889dc251de20/KIOSK_BRANDING_MASTER-19.png" /&#62;
&#60;img width="4882" height="3238" width_o="4882" height_o="3238" data-src="https://freight.cargo.site/t/original/i/9db1e1ff96320cd68c6d02567b19c6e2578dd2c72212161a673f5120640f9f6a/KIOSK_BRANDING_MASTER-17.png" data-mid="119006156" border="0"  src="https://freight.cargo.site/w/1000/i/9db1e1ff96320cd68c6d02567b19c6e2578dd2c72212161a673f5120640f9f6a/KIOSK_BRANDING_MASTER-17.png" /&#62;
&#38;nbsp;&#60;img width="3301" height="2551" width_o="3301" height_o="2551" data-src="https://freight.cargo.site/t/original/i/88f221b3114cc9133535074c4d9cb7ae65017afb5574a9f8d27c5d26b588b2df/KIOSK_BRANDING_MASTER-04.png" data-mid="119006206" border="0"  src="https://freight.cargo.site/w/1000/i/88f221b3114cc9133535074c4d9cb7ae65017afb5574a9f8d27c5d26b588b2df/KIOSK_BRANDING_MASTER-04.png" /&#62;&#60;img width="5376" height="8418" width_o="5376" height_o="8418" data-src="https://freight.cargo.site/t/original/i/3d0642e3ca1d78df8d23bb27e536d21d1093e82cd81a06f5cb95d40c138285db/KIOSK_BRANDING_MASTER-03.png" data-mid="119006202" border="0"  src="https://freight.cargo.site/w/1000/i/3d0642e3ca1d78df8d23bb27e536d21d1093e82cd81a06f5cb95d40c138285db/KIOSK_BRANDING_MASTER-03.png" /&#62;</description>
		
	</item>
		
		
	<item>
		<title>Emiko</title>
				
		<link>https://amymacdesign.com/Emiko</link>

		<pubDate>Mon, 16 Oct 2023 20:24:55 +0000</pubDate>

		<dc:creator>Amy Mac Mcr</dc:creator>

		<guid isPermaLink="true">https://amymacdesign.com/Emiko</guid>

		<description>Logo and visual identity design for Stockport’s indedpendant highstreet clothes makers Emiko.


&#60;img width="1000" height="1000" width_o="1000" height_o="1000" data-src="https://freight.cargo.site/t/original/i/5e9325643ead7f3e4194f38152629b7f1ffcc1cc87a038336c15675f6b926151/social_profile_pic_1000x100x.png" data-mid="193891018" border="0"  src="https://freight.cargo.site/w/1000/i/5e9325643ead7f3e4194f38152629b7f1ffcc1cc87a038336c15675f6b926151/social_profile_pic_1000x100x.png" /&#62;&#60;img width="1077" height="714" width_o="1077" height_o="714" data-src="https://freight.cargo.site/t/original/i/df9f3e3eb46937bf5fa8d3d29e55321cc4c96ac24c16a1193d68a55ac48444df/IMG_20231016_222739-1.jpg" data-mid="193890912" border="0"  src="https://freight.cargo.site/w/1000/i/df9f3e3eb46937bf5fa8d3d29e55321cc4c96ac24c16a1193d68a55ac48444df/IMG_20231016_222739-1.jpg" /&#62;&#60;img width="1842" height="1034" width_o="1842" height_o="1034" data-src="https://freight.cargo.site/t/original/i/d1bbfe5410898933054b37d58186cf1da9b1f32eb97f86781c66ec781ae64ce9/Screenshot-2023-10-16-at-22.33.16.png" data-mid="193891459" border="0"  src="https://freight.cargo.site/w/1000/i/d1bbfe5410898933054b37d58186cf1da9b1f32eb97f86781c66ec781ae64ce9/Screenshot-2023-10-16-at-22.33.16.png" /&#62;&#60;img width="1932" height="956" width_o="1932" height_o="956" data-src="https://freight.cargo.site/t/original/i/3912db5b33e395aca50afdd9ab1cc4d646603fddf4e2669fe17b0e1222faaf3c/Screenshot-2023-10-16-at-22.32.34.png" data-mid="193891394" border="0"  src="https://freight.cargo.site/w/1000/i/3912db5b33e395aca50afdd9ab1cc4d646603fddf4e2669fe17b0e1222faaf3c/Screenshot-2023-10-16-at-22.32.34.png" /&#62;&#60;img width="1806" height="980" width_o="1806" height_o="980" data-src="https://freight.cargo.site/t/original/i/f4fe2c96d3c532884e744a07943a4f9fcb949b57b41e6f84f204515ddc2cdbbe/Screenshot-2023-10-16-at-22.33.22.png" data-mid="193891455" border="0"  src="https://freight.cargo.site/w/1000/i/f4fe2c96d3c532884e744a07943a4f9fcb949b57b41e6f84f204515ddc2cdbbe/Screenshot-2023-10-16-at-22.33.22.png" /&#62;
https://emikostudios.com/.&#38;nbsp; @emikostudios</description>
		
	</item>
		
		
	<item>
		<title>Antony Szmierek </title>
				
		<link>https://amymacdesign.com/Antony-Szmierek</link>

		<pubDate>Mon, 16 Oct 2023 21:00:04 +0000</pubDate>

		<dc:creator>Amy Mac Mcr</dc:creator>

		<guid isPermaLink="true">https://amymacdesign.com/Antony-Szmierek</guid>

		<description>Logo design for musician, Antony Szmierek

&#60;img width="1024" height="576" width_o="1024" height_o="576" data-src="https://freight.cargo.site/t/original/i/b18f64e207c2d4bf14b4adc2aa308871c9f5127fd1ba1a8de6b3df7e2c3c9853/WhatsApp-Image-2023-10-16-at-23.09.56.jpeg" data-mid="193895670" border="0"  src="https://freight.cargo.site/w/1000/i/b18f64e207c2d4bf14b4adc2aa308871c9f5127fd1ba1a8de6b3df7e2c3c9853/WhatsApp-Image-2023-10-16-at-23.09.56.jpeg" /&#62;&#60;img width="19792" height="12500" width_o="19792" height_o="12500" data-src="https://freight.cargo.site/t/original/i/75e98b3a28fc7ef39e95cae2891940e04bffd3824273352c694a8e4b1d109cd5/antonyszmierek_bg_4750x3000.png" data-mid="193895245" border="0"  src="https://freight.cargo.site/w/1000/i/75e98b3a28fc7ef39e95cae2891940e04bffd3824273352c694a8e4b1d109cd5/antonyszmierek_bg_4750x3000.png" /&#62;&#60;img width="1080" height="959" width_o="1080" height_o="959" data-src="https://freight.cargo.site/t/original/i/1de5e6dd67724ea82da4f31f1e69b2bc8d298ad805ca8bcea84b139e2fb9e8bf/Screenshot_2023-10-16-23-14-29-19_1c337646f29875672b5a61192b9010f9.jpg" data-mid="193895961" border="0"  src="https://freight.cargo.site/w/1000/i/1de5e6dd67724ea82da4f31f1e69b2bc8d298ad805ca8bcea84b139e2fb9e8bf/Screenshot_2023-10-16-23-14-29-19_1c337646f29875672b5a61192b9010f9.jpg" /&#62;&#60;img width="1722" height="1312" width_o="1722" height_o="1312" data-src="https://freight.cargo.site/t/original/i/86823f8202005612679c1884ec331e34704419932a8c5125583e5771b29a52a1/Screenshot-2023-10-16-at-23.02.42.png" data-mid="193895104" border="0"  src="https://freight.cargo.site/w/1000/i/86823f8202005612679c1884ec331e34704419932a8c5125583e5771b29a52a1/Screenshot-2023-10-16-at-23.02.42.png" /&#62;&#60;img width="1924" height="1400" width_o="1924" height_o="1400" data-src="https://freight.cargo.site/t/original/i/8e4a99729f562214b9c26c2766699a9947a8d538a7740b7618d9d1673d2d135e/Screenshot-2023-10-16-at-23.03.09.png" data-mid="193895101" border="0"  src="https://freight.cargo.site/w/1000/i/8e4a99729f562214b9c26c2766699a9947a8d538a7740b7618d9d1673d2d135e/Screenshot-2023-10-16-at-23.03.09.png" /&#62;&#60;img width="1902" height="1368" width_o="1902" height_o="1368" data-src="https://freight.cargo.site/t/original/i/64521c76eb185a3dfa59c392f2c275233ecc9defd81c76ad9270a75a37f26eb2/Screenshot-2023-10-16-at-23.02.49.png" data-mid="193895103" border="0"  src="https://freight.cargo.site/w/1000/i/64521c76eb185a3dfa59c392f2c275233ecc9defd81c76ad9270a75a37f26eb2/Screenshot-2023-10-16-at-23.02.49.png" /&#62;&#60;img width="1902" height="1386" width_o="1902" height_o="1386" data-src="https://freight.cargo.site/t/original/i/c4e4887cb06210fd3241b11b6be969c80ff881a20664ee3a85876bc9673f649e/Screenshot-2023-10-16-at-23.02.32.png" data-mid="193895105" border="0"  src="https://freight.cargo.site/w/1000/i/c4e4887cb06210fd3241b11b6be969c80ff881a20664ee3a85876bc9673f649e/Screenshot-2023-10-16-at-23.02.32.png" /&#62;&#60;img width="1854" height="1336" width_o="1854" height_o="1336" data-src="https://freight.cargo.site/t/original/i/603dcc76ea2402b4d4c12d01e6938c58f657172b119b624d550a7aa987b8a139/Screenshot-2023-10-16-at-23.02.27.png" data-mid="193895106" border="0"  src="https://freight.cargo.site/w/1000/i/603dcc76ea2402b4d4c12d01e6938c58f657172b119b624d550a7aa987b8a139/Screenshot-2023-10-16-at-23.02.27.png" /&#62;</description>
		
	</item>
		
		
	<item>
		<title>Manchester City FC - Art Direction</title>
				
		<link>https://amymacdesign.com/Manchester-City-FC-Art-Direction</link>

		<pubDate>Tue, 14 Sep 2021 17:52:54 +0000</pubDate>

		<dc:creator>Amy Mac Mcr</dc:creator>

		<guid isPermaLink="true">https://amymacdesign.com/Manchester-City-FC-Art-Direction</guid>

		<description>
	Manchester City Football ClubProject Management Art Direction Hair &#38;amp; Makeup StoriesLocation Concept Model Selection
	
	
	Manchester City Fc. Art Direction 
Going back to my blues Concept for a classic kit relaunch. Using features along the walk to the stadium from Ancoats in to New Islington different locations were chosen to create overal tonal imagery for each football shirt whilst giving a nod to the home of the football club and a sense of nostalgia to the fans.


&#60;img width="6355" height="4236" width_o="6355" height_o="4236" data-src="https://freight.cargo.site/t/original/i/de31f94e92ace103b72a605915314b25267a604b5a8a1f35a4606e53a53f0a65/21-02-2018-MCFC-retro_142.jpg" data-mid="118911319" border="0"  src="https://freight.cargo.site/w/1000/i/de31f94e92ace103b72a605915314b25267a604b5a8a1f35a4606e53a53f0a65/21-02-2018-MCFC-retro_142.jpg" /&#62;&#60;img width="6720" height="4480" width_o="6720" height_o="4480" data-src="https://freight.cargo.site/t/original/i/369b4d147b09046b75f5672ba031c2543df8575135280c0b61f4d37e2c428861/21-02-2018-MCFC-retro_181.jpg" data-mid="118911316" border="0"  src="https://freight.cargo.site/w/1000/i/369b4d147b09046b75f5672ba031c2543df8575135280c0b61f4d37e2c428861/21-02-2018-MCFC-retro_181.jpg" /&#62;&#60;img width="6720" height="4480" width_o="6720" height_o="4480" data-src="https://freight.cargo.site/t/original/i/0c72c35b10be4b1cd1c5b8309e9fd37d11bc1c3705d8b573b689848a68486e52/21-02-2018-MCFC-retro_158.jpg" data-mid="118911317" border="0"  src="https://freight.cargo.site/w/1000/i/0c72c35b10be4b1cd1c5b8309e9fd37d11bc1c3705d8b573b689848a68486e52/21-02-2018-MCFC-retro_158.jpg" /&#62;&#60;img width="6529" height="4353" width_o="6529" height_o="4353" data-src="https://freight.cargo.site/t/original/i/968b85d501d9f428cccfeb5f7a40543f0964d780556f605682f7b7a83a2600e7/21-02-2018-MCFC-retro_24.jpg" data-mid="118911323" border="0"  src="https://freight.cargo.site/w/1000/i/968b85d501d9f428cccfeb5f7a40543f0964d780556f605682f7b7a83a2600e7/21-02-2018-MCFC-retro_24.jpg" /&#62;&#60;img width="6720" height="4480" width_o="6720" height_o="4480" data-src="https://freight.cargo.site/t/original/i/3f0c5866abda67cb966545882071f660f0d59a12a4fba47eb36c3cfbbe62cff3/21-02-2018-MCFC-retro_207.jpg" data-mid="118911318" border="0"  src="https://freight.cargo.site/w/1000/i/3f0c5866abda67cb966545882071f660f0d59a12a4fba47eb36c3cfbbe62cff3/21-02-2018-MCFC-retro_207.jpg" /&#62;

Swings &#38;amp; Round Abouts concept created for MCFC leisure wear aimed at teenagers - 24Y0. Using angles, shapes and colours in a Mcr local playground to add a streetwear essence to the collection. The collection itself was about subtlety and comfort of which the dynamic shots and backgrounds offer a nice contrast to.&#60;img width="4383" height="6574" width_o="4383" height_o="6574" data-src="https://freight.cargo.site/t/original/i/72339fac302811a126df0d7df882ed9ea8bb33fabbfb3e12fd9cdd59bbd1a26d/440A1113.jpg" data-mid="118911327" border="0"  src="https://freight.cargo.site/w/1000/i/72339fac302811a126df0d7df882ed9ea8bb33fabbfb3e12fd9cdd59bbd1a26d/440A1113.jpg" /&#62;&#60;img width="5357" height="3572" width_o="5357" height_o="3572" data-src="https://freight.cargo.site/t/original/i/633e940e58e86e07d5840368ceb66391fbac72720a1369602de162ea29ac76c3/440A0750.jpg" data-mid="118911322" border="0"  src="https://freight.cargo.site/w/1000/i/633e940e58e86e07d5840368ceb66391fbac72720a1369602de162ea29ac76c3/440A0750.jpg" /&#62;&#60;img width="4292" height="6437" width_o="4292" height_o="6437" data-src="https://freight.cargo.site/t/original/i/00a675d315fa1ed63e712284a3b5c4e695e91b9b8b3d687a066906eb9967c3a5/440A0477.jpg" data-mid="118911326" border="0"  src="https://freight.cargo.site/w/1000/i/00a675d315fa1ed63e712284a3b5c4e695e91b9b8b3d687a066906eb9967c3a5/440A0477.jpg" /&#62;&#60;img width="5907" height="3938" width_o="5907" height_o="3938" data-src="https://freight.cargo.site/t/original/i/778ab9d4f2d6bea1708d55455c8b0fece78fc2d2599c140155eea4ec3c46b40e/440A1026.jpg" data-mid="118911324" border="0"  src="https://freight.cargo.site/w/1000/i/778ab9d4f2d6bea1708d55455c8b0fece78fc2d2599c140155eea4ec3c46b40e/440A1026.jpg" /&#62;
MCFC Sports Range - The concept for Concrete Jungle was passed to me and I offered art direction on shoot to execute the deliverables with the photographer and stylist.

&#60;img width="2646" height="1918" width_o="2646" height_o="1918" data-src="https://freight.cargo.site/t/original/i/5035ee330faede066a25ef4cbdade654c7ef6700cdd510dbc2d9ee9f018cddb7/Screenshot-2022-03-03-at-22.39.59.png" data-mid="194137169" border="0"  src="https://freight.cargo.site/w/1000/i/5035ee330faede066a25ef4cbdade654c7ef6700cdd510dbc2d9ee9f018cddb7/Screenshot-2022-03-03-at-22.39.59.png" /&#62;&#60;img width="3408" height="1820" width_o="3408" height_o="1820" data-src="https://freight.cargo.site/t/original/i/e4e6497193870f9c7c9a02610e043c4e1e99e731edd8f962193a8949a0982400/Screenshot-2022-03-03-at-22.39.54.png" data-mid="194137253" border="0"  src="https://freight.cargo.site/w/1000/i/e4e6497193870f9c7c9a02610e043c4e1e99e731edd8f962193a8949a0982400/Screenshot-2022-03-03-at-22.39.54.png" /&#62;&#60;img width="3562" height="1648" width_o="3562" height_o="1648" data-src="https://freight.cargo.site/t/original/i/a762fcc5b3518a31e8108b83548968182466167c8b93e19ef0d675a39660da74/Screenshot-2022-03-03-at-22.39.32.png" data-mid="194137254" border="0"  src="https://freight.cargo.site/w/1000/i/a762fcc5b3518a31e8108b83548968182466167c8b93e19ef0d675a39660da74/Screenshot-2022-03-03-at-22.39.32.png" /&#62;&#60;img width="2704" height="2008" width_o="2704" height_o="2008" data-src="https://freight.cargo.site/t/original/i/f219af200a75efcb7f6ee08df6b1e12b69149fe02357450fdb881f41f43c6f5f/Screenshot-2022-03-03-at-22.39.13.png" data-mid="194137257" border="0"  src="https://freight.cargo.site/w/1000/i/f219af200a75efcb7f6ee08df6b1e12b69149fe02357450fdb881f41f43c6f5f/Screenshot-2022-03-03-at-22.39.13.png" /&#62;&#60;img width="3538" height="1844" width_o="3538" height_o="1844" data-src="https://freight.cargo.site/t/original/i/270a9a47bc97f79e830e112fe8ef2707b0a05e10957f3199ff72fed8625652da/Screenshot-2022-03-03-at-22.39.48.png" data-mid="194137259" border="0"  src="https://freight.cargo.site/w/1000/i/270a9a47bc97f79e830e112fe8ef2707b0a05e10957f3199ff72fed8625652da/Screenshot-2022-03-03-at-22.39.48.png" /&#62;&#60;img width="3546" height="2506" width_o="3546" height_o="2506" data-src="https://freight.cargo.site/t/original/i/136ffc07002eeb4bb433637477ebd86542fc483ee8fc87bb3b33f04d5b688335/Screenshot-2022-03-03-at-22.38.32.png" data-mid="194137262" border="0"  src="https://freight.cargo.site/w/1000/i/136ffc07002eeb4bb433637477ebd86542fc483ee8fc87bb3b33f04d5b688335/Screenshot-2022-03-03-at-22.38.32.png" /&#62;&#60;img width="3396" height="1486" width_o="3396" height_o="1486" data-src="https://freight.cargo.site/t/original/i/a686d2c56d9d3349c10d0246626bda475ad7c5c1bbdc7791a5873b98e0df640f/Screenshot-2022-03-03-at-22.40.14.png" data-mid="194137265" border="0"  src="https://freight.cargo.site/w/1000/i/a686d2c56d9d3349c10d0246626bda475ad7c5c1bbdc7791a5873b98e0df640f/Screenshot-2022-03-03-at-22.40.14.png" /&#62;&#60;img width="3570" height="2518" width_o="3570" height_o="2518" data-src="https://freight.cargo.site/t/original/i/3ea3cf98f552c2898a96379bac2148dd53d5463eac59b60c95fdfa3831ebefe7/Screenshot-2022-03-03-at-22.38.26.png" data-mid="194137267" border="0"  src="https://freight.cargo.site/w/1000/i/3ea3cf98f552c2898a96379bac2148dd53d5463eac59b60c95fdfa3831ebefe7/Screenshot-2022-03-03-at-22.38.26.png" /&#62;&#60;img width="3566" height="2518" width_o="3566" height_o="2518" data-src="https://freight.cargo.site/t/original/i/2fa74a4f0365362d0c704ea200c8cfa7af0716404d90e1ac9b09d34dbbf587db/Screenshot-2022-03-03-at-22.38.03.png" data-mid="194137488" border="0"  src="https://freight.cargo.site/w/1000/i/2fa74a4f0365362d0c704ea200c8cfa7af0716404d90e1ac9b09d34dbbf587db/Screenshot-2022-03-03-at-22.38.03.png" /&#62;&#60;img width="3568" height="2520" width_o="3568" height_o="2520" data-src="https://freight.cargo.site/t/original/i/6d83738d58ee58615d2d78a22e189d58d061f6fd67441549812be60da4618baf/Screenshot-2022-03-03-at-22.38.09.png" data-mid="194137489" border="0"  src="https://freight.cargo.site/w/1000/i/6d83738d58ee58615d2d78a22e189d58d061f6fd67441549812be60da4618baf/Screenshot-2022-03-03-at-22.38.09.png" /&#62;</description>
		
	</item>
		
		
	<item>
		<title>Manchester City FC</title>
				
		<link>https://amymacdesign.com/Manchester-City-FC</link>

		<pubDate>Thu, 03 Mar 2022 22:42:50 +0000</pubDate>

		<dc:creator>Amy Mac Mcr</dc:creator>

		<guid isPermaLink="true">https://amymacdesign.com/Manchester-City-FC</guid>

		<description>Web &#38;amp; Social content creation and roll out for MCFC
_
During my time at Fanatics Ltd I was in charge of Manchester City Football Clubs merchandise site and social pages look and feel. This entailed creating concept decks for new clothing releases and campaigns.
I would choose the location, models and then work with the photographer on the day to art direct the deliverables. These images were then handed over to me for roll out through web pages, social media channels and print across their stores. In this roll I would very much combine my marketing graphic design skills with my keen eye for art direction and creativity whilst managing a junior member of my teams work load and delegation.I was also soley responsible for creating and delivering all creative assets to coincide with their Premier League win, including artworking across 7 different languages. Ensuring conistancy with branding and the clubs guidelines were met at all times.
&#60;img width="1572" height="1454" width_o="1572" height_o="1454" data-src="https://freight.cargo.site/t/original/i/661a7aa82061414d71b71c448542704c1068f8955ae6e4dae3b94f58b4928f34/Screenshot-2022-03-03-at-22.58.57.png" data-mid="135259128" border="0"  src="https://freight.cargo.site/w/1000/i/661a7aa82061414d71b71c448542704c1068f8955ae6e4dae3b94f58b4928f34/Screenshot-2022-03-03-at-22.58.57.png" /&#62;&#60;img width="6720" height="4480" width_o="6720" height_o="4480" data-src="https://freight.cargo.site/t/original/i/369b4d147b09046b75f5672ba031c2543df8575135280c0b61f4d37e2c428861/21-02-2018-MCFC-retro_181.jpg" data-mid="194137665" border="0"  src="https://freight.cargo.site/w/1000/i/369b4d147b09046b75f5672ba031c2543df8575135280c0b61f4d37e2c428861/21-02-2018-MCFC-retro_181.jpg" /&#62;&#60;img width="2846" height="1842" width_o="2846" height_o="1842" data-src="https://freight.cargo.site/t/original/i/de171782254498e9647f45889046465be9510084aa7613c05e8ae6719068cbd3/Screenshot-2022-03-03-at-22.40.47.png" data-mid="135258372" border="0"  src="https://freight.cargo.site/w/1000/i/de171782254498e9647f45889046465be9510084aa7613c05e8ae6719068cbd3/Screenshot-2022-03-03-at-22.40.47.png" /&#62;&#60;img width="3472" height="1996" width_o="3472" height_o="1996" data-src="https://freight.cargo.site/t/original/i/8aa72871df1cd9be3a205c0ca3ccab3f9d4ea8a2b8b75d0fe7739649029bc417/Screenshot-2022-03-03-at-22.40.58.png" data-mid="135258370" border="0"  src="https://freight.cargo.site/w/1000/i/8aa72871df1cd9be3a205c0ca3ccab3f9d4ea8a2b8b75d0fe7739649029bc417/Screenshot-2022-03-03-at-22.40.58.png" /&#62;
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	</item>
		
		
	<item>
		<title>Luke Saxon</title>
				
		<link>https://amymacdesign.com/Luke-Saxon</link>

		<pubDate>Thu, 10 Mar 2022 09:16:42 +0000</pubDate>

		<dc:creator>Amy Mac Mcr</dc:creator>

		<guid isPermaLink="true">https://amymacdesign.com/Luke-Saxon</guid>

		<description>
	&#60;img width="1000" height="1000" width_o="1000" height_o="1000" data-src="https://freight.cargo.site/t/original/i/74b6165c12016c25c1a4bc6ed70d27abb6dca9ce482cd234d1b41249162e3cd5/LS_PHOTOGRAPHY_INSTA_1000X1000.png" data-mid="135862568" border="0" data-scale="100" src="https://freight.cargo.site/w/1000/i/74b6165c12016c25c1a4bc6ed70d27abb6dca9ce482cd234d1b41249162e3cd5/LS_PHOTOGRAPHY_INSTA_1000X1000.png" /&#62;
	
A logo created for Luke_Saxon, a photographer from Manchester.
&#60;img width="1502" height="1998" width_o="1502" height_o="1998" data-src="https://freight.cargo.site/t/original/i/0cc2a83f6106611e405f1818c48036bbe26918da6467383048981e46b674982c/Screenshot-2022-03-10-at-09.16.10.png" data-mid="135862654" border="0" data-scale="68" src="https://freight.cargo.site/w/1000/i/0cc2a83f6106611e405f1818c48036bbe26918da6467383048981e46b674982c/Screenshot-2022-03-10-at-09.16.10.png" /&#62;
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	</item>
		
		
	<item>
		<title>Street Urchin</title>
				
		<link>https://amymacdesign.com/Street-Urchin</link>

		<pubDate>Tue, 14 Sep 2021 11:43:20 +0000</pubDate>

		<dc:creator>Amy Mac Mcr</dc:creator>

		<guid isPermaLink="true">https://amymacdesign.com/Street-Urchin</guid>

		<description>Street Urchin&#38;nbsp;
Web Design &#38;amp; Art Direction for Street Urchin 

Where concrete meets nature, Street Urchin is all about vibrant playfulness combined with a love for industrial architecture and brutalist creativity. Out of this oozes an unrivalled atmosphere and incredible menu. It was important to let the imagery do the talking with a simple 3 way colour palette, offering a bold contrast for a straight forward site.
 
&#60;img width="5126" height="3201" width_o="5126" height_o="3201" data-src="https://freight.cargo.site/t/original/i/7df59cd68114925b03965516a8dd8614e8f719c4863308bf9706e2666dfd79e7/BRANDELEMENTS_urchin-03.png" data-mid="119090151" border="0"  src="https://freight.cargo.site/w/1000/i/7df59cd68114925b03965516a8dd8614e8f719c4863308bf9706e2666dfd79e7/BRANDELEMENTS_urchin-03.png" /&#62;&#60;img width="5126" height="3200" width_o="5126" height_o="3200" data-src="https://freight.cargo.site/t/original/i/649c640c960afc18b3d0b658ff78ae3e5c06d3fb72d8bb048f89df2adcf9f9c3/BRANDELEMENTS_urchin-05.png" data-mid="119090149" border="0"  src="https://freight.cargo.site/w/1000/i/649c640c960afc18b3d0b658ff78ae3e5c06d3fb72d8bb048f89df2adcf9f9c3/BRANDELEMENTS_urchin-05.png" /&#62;&#60;img width="5126" height="3201" width_o="5126" height_o="3201" data-src="https://freight.cargo.site/t/original/i/63dc2a7f8c3bd3e785832bc02886bca2f5449d38ef6b96b9ad36381e3d5198ec/BRANDELEMENTS_urchin-04-04.png" data-mid="119090691" border="0"  src="https://freight.cargo.site/w/1000/i/63dc2a7f8c3bd3e785832bc02886bca2f5449d38ef6b96b9ad36381e3d5198ec/BRANDELEMENTS_urchin-04-04.png" /&#62;&#60;img width="5126" height="3200" width_o="5126" height_o="3200" data-src="https://freight.cargo.site/t/original/i/f6bb5f1222801c633f10de3bb54484a24ccdea662b9ed292039d6bea11846bed/BRANDELEMENTS_urchin-02.png" data-mid="119090152" border="0" data-scale="100" src="https://freight.cargo.site/w/1000/i/f6bb5f1222801c633f10de3bb54484a24ccdea662b9ed292039d6bea11846bed/BRANDELEMENTS_urchin-02.png" /&#62;&#38;nbsp;&#60;img width="5126" height="3201" width_o="5126" height_o="3201" data-src="https://freight.cargo.site/t/original/i/cf56fc23bdf54cfd55502108b1d0c3a034ce1acf190741153e4657e5657f91ba/BRANDELEMENTS-01.png" data-mid="119091202" border="0"  src="https://freight.cargo.site/w/1000/i/cf56fc23bdf54cfd55502108b1d0c3a034ce1acf190741153e4657e5657f91ba/BRANDELEMENTS-01.png" /&#62;</description>
		
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