Each shoot was briefed in asking for art direction and conceptual ideas for different beauty products and promotions which Beauty Bay offered throughout different seasons. Once one of my concepts were signed off with the head of brand I would work with the photographers in the studio to make it happen; offering art direction to ensure the the concept was delivered. It was then my responsibilty to ensure a consistant roll out of all assets was produced across all platforms both print and web.
1_ ‘Veganuary’
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3_ Love yourself campaign
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5_ New Product Release
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3_ Love yourself campaign
5_ New Product Release
2_ Skincare by Beauty Bay
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4_ Staff styleguide
6_Eye product campaign