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During my time at Fanatics Ltd I was in charge of Manchester City Football Clubs merchandise site and social pages look and feel. This entailed creating concept decks for new clothing releases and campaigns.
I would choose the location, models and then work with the photographer on the day to art direct the deliverables. These images were then handed over to me for roll out through web pages, social media channels and print across their stores. In this roll I would very much combine my marketing graphic design skills with my keen eye for art direction and creativity whilst managing a junior member of my teams work load and delegation.
I was also soley responsible for creating and delivering all creative assets to coincide with their Premier League win, including artworking across 7 different languages. Ensuring conistancy with branding and the clubs guidelines were met at all times.
